Blog
Notes from the build
How we think about privacy, real-time data pipelines, and shipping analytics that other products can build on.
40 articles
Gmail App Password for SMTP: Send Form Emails from Gmail
Create a Google App Password and connect Gmail SMTP to Quantalog, so form alerts and confirmations go out from your own address. Five-minute setup.
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How to Connect AI Assistants to Business Tools Using MCP
Website Visitors vs Leads: Why More Traffic Doesn't Always Mean More Customers
Organic vs. Social vs. Referral Traffic: Which Channel Brings Better Visitors?
Form Analytics: How to Find Out Why Visitors Don't Submit Your Forms
Claude Skills Explained: How to Build Reusable AI Workflows for Everyday Tasks
How to Analyze Competitor Websites Without Copying Their SEO Strategy
Archive
October 20262
Search Visibility: How to Track Google Rankings, Clicks, and SEO Opportunities
Learn how to measure search visibility, track Google clicks and rankings, identify SEO opportunities, and turn Search Console data into actionable insights with Quantalog.
Deployment Intelligence: Turning Every Deployment Into an Observable Event
Learn how deployment intelligence connects deployments with website analytics, performance, errors, and user behavior to understand the real impact of every release.
September 202619
Google Search Console: A Practical Guide to Understanding Search Performance
Learn how to use Google Search Console to understand search performance, analyze clicks and impressions, find SEO opportunities, monitor indexing, and improve your website's visibility in Google Search.
From Google Impression to Customer: Measuring the Full Search Journey
A Google impression is only the beginning of the customer journey. Learn how to connect search impressions, clicks, website visits, engagement, and conversions to understand the real business value of organic search.
Search Clicks vs Website Visitors: Why These Numbers Never Match
Google Search Console clicks and website analytics visitors often show different numbers. Learn why they differ, what each metric actually measures, and how to use both to understand your website's search performance.
Your Pages Are Indexed but Still Getting No Traffic — Here's Why
Your page is indexed by Google but still gets little or no organic traffic? Learn why indexing doesn't guarantee visibility, rankings, clicks, or visitors—and how to identify what is holding your pages back.
AI Overviews Are Changing SEO: How to Track AI Search Traffic
Learn how Google AI Overviews and AI Mode are changing SEO, how to measure AI Search visibility, and how to track visitors and conversions.
10 Website Metrics Every SaaS Founder Should Track in 2026
Learn the 10 website metrics every SaaS founder should track, from visitors and traffic sources to conversions, forms, devices, and UTM campaigns.
Google Analytics Alternatives for Small Businesses in 2026
Looking for Google Analytics alternatives? Compare privacy, simplicity, pricing, and features to find the right web analytics tool for your small business.
Why Did This Visitor Leave After 3 Seconds?
A visitor lands on your website and leaves within seconds. Learn what a short session can tell you, what it cannot, and how to investigate the real cause.
Your Website Got 10,000 Visitors. So Why Did Nobody Buy?
Getting thousands of website visitors but no customers? Learn why traffic doesn't always lead to sales and how to identify where visitors drop off.
A Visitor Came From ChatGPT. Then This Happened.
A visitor clicked your website from ChatGPT. What happens next? Learn how ChatGPT referral traffic works, what analytics can reveal, and why AI traffic matters.
The Internet Is Getting More AI Traffic Than Ever — Can Analytics Still Tell Humans and Bots Apart?
AI crawlers, bots, and autonomous agents are changing website traffic. Learn how AI traffic affects analytics and how to distinguish humans, bots, and AI agents.
How AI Search Is Changing Website Traffic in 2026
AI search is changing how people discover websites, interact with search results, and decide when to click. Learn how AI Overviews, AI Mode, ChatGPT, Gemini, and other AI platforms are reshaping website traffic in 2026 and what website owners should measure now.
AI search
Quantalog Analytics: A Simpler, Privacy-First Way to Understand Your Website Traffic
Discover how Quantalog helps you track website visitors, traffic sources, conversions, SEO, and real-time analytics without cookies or complicated dashboards.
GEO vs SEO: What’s the Difference and Which One Does Your Website Need in 2026?
How to Track ChatGPT Traffic to Your Website in 2026
Learn how to identify, measure, and analyze traffic coming from ChatGPT to your website, including referral sources, pages, visitors, and conversions.
Cloudflare Cron vs GitHub Actions vs Vercel Cron: Free Tier Limits & Use Cases
Compare Cloudflare Cron, GitHub Actions, and Vercel Cron on their free-tier limits, scheduling frequency, execution constraints, reliability, and real-world use cases. Learn which free cron solution is best for background jobs, API polling, automation, and scheduled tasks.
Does AI search send traffic? How to measure it
ChatGPT, Perplexity and Gemini referrals hide inside Direct and unclassified referrers. How to isolate the channel, why it undercounts, and what makes a page quotable.
SEO
GA4 data thresholding: why your numbers are missing
Two GA4 reports, same date range, different totals. What triggers thresholding, how it differs from sampling, how to detect it in the API, and the four ways around it.
Analytics
Cookieless tracking in 2026: what actually still works
Rotating hashes, fingerprinting, server-side proxying and aggregate-only measurement compared — which ones remove the consent obligation, which only claim to, and what each costs in accuracy.
Privacy
August 202611
The Google Analytics alternatives worth considering
Cookieless, self-hosted and product-analytics options compared honestly — which fits which team, and the one migration rule that applies to all of them.
Analytics
Add cookieless analytics to a Next.js app
One script tag for the App Router and the Pages Router, why route changes are the only catch, and how to fire custom events — no npm package, no consent banner.
Analytics
Embedding analytics in your product without leaking tenants
When your users have users, analytics becomes a multi-tenant data problem. Isolation, embed tokens, why to expose aggregates instead of raw events, and when building it yourself is a mistake.
API
Add cookieless analytics to an Astro site
One inline tag in your base layout, what to do about view transitions, and how to fire events from an island — keeping Astro's near-zero JavaScript promise intact.
Analytics
Add cookieless analytics to a WordPress site
The three places to put the tag ranked by how well they survive updates, why page caching is not a problem, and how to track form submissions — no consent banner for the analytics itself.
Analytics
A technical SEO audit ordered by what actually breaks
Most checklists are alphabetical. This one is ranked by damage: indexability failures first, duplication second, rendering third — and Core Web Vitals last, on purpose.
SEO
Migrating off Google Analytics 4 without losing the plot
Why your new numbers will never match GA4, what happens to your history, and the order to run a migration in so you find the expensive surprises early.
Analytics
Server-side vs client-side analytics: what each one can see
Not a reliability contest. Server-side overcounts bots, client-side undercounts humans, and they observe different things — how to split events between them by consequence.
Analytics
Why your analytics undercounts traffic
Consent declines, content blockers, sampling, thresholding and beacons that never fire — the five mechanisms that remove visitors from your reports, and how to measure your own gap against server logs.
Analytics
Core Web Vitals: what actually moves the score
LCP, INP and CLS explained by cause rather than by definition — why lab scores mislead, why INP is harder than FID was, and the fixes worth an afternoon.
SEO
Do you need a cookie banner for analytics?
ePrivacy governs storage, the GDPR governs data, and the two get confused constantly. A practical test for whether your analytics needs consent — and how to check your own site.
Privacy
July 20261
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