Blog
Notes from the build
How we think about privacy, real-time data pipelines, and shipping analytics that other products can build on.
Do you need a cookie banner for analytics?
ePrivacy governs storage, the GDPR governs data, and the two get confused constantly. A practical test for whether your analytics needs consent — and how to check your own site.
Read postWhy your analytics undercounts traffic
Consent declines, content blockers, sampling, thresholding and beacons that never fire — the five mechanisms that remove visitors from your reports, and how to measure your own gap against server logs.
Core Web Vitals: what actually moves the score
LCP, INP and CLS explained by cause rather than by definition — why lab scores mislead, why INP is harder than FID was, and the fixes worth an afternoon.
Introducing Quantalog: real-time analytics you can embed
Why we built a cookieless analytics engine with a multi-tenant API — and how to ship analytics to your own users in an afternoon.