Can I send analytics reports to clients without giving them a login?

Yes — that is what the feature is for. A recipient needs no account and occupies no seat. They receive the email, read the headline numbers and open the attached spreadsheet if they want the detail.

What is the AI summary in a report?

Two or three sentences at the top of the email explaining what changed over the period, the most likely reason for it, and one thing worth doing. It is written by a language model reading only your own figures from that report, and it is labelled as an AI summary so recipients know it is interpretation rather than measurement. It is on by default and can be switched off per report.

Is my analytics data sent anywhere to generate the summary?

Only the figures already in that report — the headline numbers and the top breakdowns — are sent to the model that writes the paragraph. No raw visitor records, nothing from other workspaces, and nothing that identifies an individual visitor. Turning the AI summary off for a report means nothing from it is sent at all.

What format is the attachment?

XLSX, readable by Excel, Numbers, LibreOffice and Google Sheets. Each dimension gets its own sheet rather than one flat dump, so a client can sort and pivot without cleaning the file first.

How often can reports go out?

Daily, weekly or monthly. Each report has its own schedule, so a daily pulse for one site and a monthly summary for another can run side by side from the same workspace.

Do reports include SEO data as well as traffic?

Yes. Audit scores, what changed since the previous run, and Core Web Vitals for mobile and desktop sit in the same report as the traffic numbers — which is the point of having both in one tool.

Can I stop a report without deleting it?

Pause it. Recipients, sections and schedule are all kept, and resuming picks up exactly where it left off.

Reports

Automated analytics reports,
delivered where people read.

Automated analytics reports by email and WhatsApp. Send a scheduled traffic and SEO summary to clients or your team — opening with a plain-language AI read of what changed and why, headline numbers in the body, the full breakdown attached as an XLSX spreadsheet, no dashboard login required.

Start free — no card Read the docs

This week's read

Traffic up 22%, mostly from a Reddit thread that didn't stick. Signups flat.

Sessions

Top country

United States

Germany

India

What a scheduled report does

It reads the numbers for them

Every report opens with two or three sentences in plain language: what moved, the likely reason, and one thing worth doing about it. A client who would never interpret a bounce rate still learns their traffic spike came from Reddit and did not stick. Labelled as an AI summary, and switchable off per report.

For the people who never log in

Send to a client, a manager, a stakeholder — no account, no seat, no licence. The recipient reads the numbers in their inbox and never touches the dashboard. Every email carries its own unsubscribe link.

The full detail, attached

A spreadsheet rides along with every send. Top pages, referrers, channels, countries, devices, goals and SEO scores, each on its own sheet — ready to pivot, chart or paste into a deck.

Daily, weekly or monthly

Pick the rhythm the work is actually reviewed on. A daily pulse during a launch, a monthly summary for a retainer client — each report keeps its own schedule and recipient list.

Email and WhatsApp

The full report and its spreadsheet go by email. A short version lands on your own WhatsApp the moment it sends, so you know what your client just read before they reply.

Pause without losing setup

A project goes quiet, the report pauses and keeps every setting — recipients, sections, schedule. Resume it months later and nothing needs rebuilding.

Send yourself a test first

Fire a one-off copy to your own address and read exactly what the client will get, before a schedule ever runs.

What is in every report

A plain-language AI summary of what changed and why, above the numbers
Visitors, pageviews, sessions and bounce rate, each against the previous period
Top pages and entry pages
Referrers, channels and UTM campaigns
Countries, devices and browsers
Conversion goals and their rates
Custom events, with revenue where you send it
SEO audit scores and what changed since the last run
Core Web Vitals for mobile and desktop

What lands in the inbox

A monthly report for one site, with every number stated against the period before it — so a client reads the direction, not just the total.

Monthly summary — acme.com

1–31 August vs 1–31 July

Visitors

48,210

+12.4%

Pageviews

121,880

+8.1%

Bounce rate

41.3%

−3.2%

Top countries

United States19,420
Germany8,630
United Kingdom6,270
India4,810

Sharing without oversharing

A report contains what you chose to put in it and nothing else. Your site keys, workspace settings, team members and raw event data are never part of a send. Recipients cannot reach the dashboard from the email, and removing someone from the list stops the next report immediately — there is no link to revoke afterwards.

Traffic and SEO in one send

A report is not two attachments from two tools. Audit scores and what moved since the last run sit in the same email as the visitor numbers, because the person reading it wants one answer about how the site is doing — not a reconciliation exercise.

What the SEO audit checks

Common questions

Can I send analytics reports to clients without giving them a login?: Yes — that is what the feature is for. A recipient needs no account and occupies no seat. They receive the email, read the headline numbers and open the attached spreadsheet if they want the detail.
What is the AI summary in a report?: Two or three sentences at the top of the email explaining what changed over the period, the most likely reason for it, and one thing worth doing. It is written by a language model reading only your own figures from that report, and it is labelled as an AI summary so recipients know it is interpretation rather than measurement. It is on by default and can be switched off per report.
Is my analytics data sent anywhere to generate the summary?: Only the figures already in that report — the headline numbers and the top breakdowns — are sent to the model that writes the paragraph. No raw visitor records, nothing from other workspaces, and nothing that identifies an individual visitor. Turning the AI summary off for a report means nothing from it is sent at all.
What format is the attachment?: XLSX, readable by Excel, Numbers, LibreOffice and Google Sheets. Each dimension gets its own sheet rather than one flat dump, so a client can sort and pivot without cleaning the file first.
How often can reports go out?: Daily, weekly or monthly. Each report has its own schedule, so a daily pulse for one site and a monthly summary for another can run side by side from the same workspace.
Do reports include SEO data as well as traffic?: Yes. Audit scores, what changed since the previous run, and Core Web Vitals for mobile and desktop sit in the same report as the traffic numbers — which is the point of having both in one tool.
Can I stop a report without deleting it?: Pause it. Recipients, sections and schedule are all kept, and resuming picks up exactly where it left off.

Set one up in a couple of minutes

Scheduled reports are included on every plan, including the free tier. Pick a site, a rhythm and a recipient list, and send yourself a test copy before the first one goes out.

Start free See the live demo