Can I send analytics reports to clients without giving them a login?

Yes — that is what the feature is for. A recipient needs no account and occupies no seat. They receive the email, read the headline numbers and open the attached spreadsheet if they want the detail.

What is the AI summary in a report?

Two or three sentences at the top of the email explaining what changed over the period, the most likely reason for it, and one thing worth doing. It is written by a language model reading only your own figures from that report, and it is labelled as an AI summary so recipients know it is interpretation rather than measurement. It is on by default and can be switched off per report.

Is my analytics data sent anywhere to generate the summary?

Only the figures already in that report — the headline numbers and the top breakdowns — are sent to the model that writes the paragraph. No raw visitor records, nothing from other workspaces, and nothing that identifies an individual visitor. Turning the AI summary off for a report means nothing from it is sent at all.

What format is the attachment?

XLSX, readable by Excel, Numbers, LibreOffice and Google Sheets. Each dimension gets its own sheet rather than one flat dump, so a client can sort and pivot without cleaning the file first.

How often can reports go out?

Daily, weekly or monthly. Each report has its own schedule, so a daily pulse for one site and a monthly summary for another can run side by side from the same workspace.

Do reports include SEO data as well as traffic?

Yes. Audit scores, what changed since the previous run, and Core Web Vitals for mobile and desktop sit in the same report as the traffic numbers — which is the point of having both in one tool.

Can I stop a report without deleting it?

Pause it. Recipients, sections and schedule are all kept, and resuming picks up exactly where it left off.

Reports

Automated analytics reports,
delivered where people read.

A scheduled traffic and SEO summary by email, WhatsApp or Telegram, in plain language, with the spreadsheet attached.

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to team@acme.com

Mon 9:00

Your week at acme.com

Traffic is up 22% on last week, mostly from Google. The pricing page converted best, and two new pages scored above 95.

acme-weekly.xlsx

0
Logins for recipients
2
Channels — email & WhatsApp
3
Schedules to choose from
9
Sections in every report

What a report does

The report that reads itself.

Headline numbers, a plain-language read of what changed, and the full detail attached — sent on your schedule to people who never open a dashboard.

It reads the numbers for themEvery report opens with two or three sentences in plain language: what moved, the likely reason, and one thing worth doing about it. A client who would never interpret a bounce rate still learns their traffic spike came from Reddit and did not stick. Labelled as an AI summary, and switchable off per report.
For the people who never log inSend to a client, a manager, a stakeholder — no account, no seat, no licence. The recipient reads the numbers in their inbox and never touches the dashboard. Every email carries its own unsubscribe link.
The full detail, attachedA spreadsheet rides along with every send. Top pages, referrers, channels, countries, devices, goals and SEO scores, each on its own sheet — ready to pivot, chart or paste into a deck.
Daily, weekly or monthlyPick the rhythm the work is actually reviewed on. A daily pulse during a launch, a monthly summary for a retainer client — each report keeps its own schedule and recipient list.
Email and WhatsAppThe full report and its spreadsheet go by email. A short version lands on your own WhatsApp the moment it sends, so you know what your client just read before they reply.
Pause without losing setupA project goes quiet, the report pauses and keeps every setting — recipients, sections, schedule. Resume it months later and nothing needs rebuilding.
Send yourself a test firstFire a one-off copy to your own address and read exactly what the client will get, before a schedule ever runs.
Sharing without oversharingA report holds only what you put in it. Site keys, settings, team members and raw events are never sent, and removing a recipient stops the next report immediately.

In the inbox

What your client actually sees.

A monthly report for one site, with every number stated against the period before it — so a client reads the direction, not just the total.

Monthly summary — acme.com

1–31 August vs 1–31 July

AI summaryVisitors rose 12% on the back of the August launch post, and bounce rate improved as more people arrived on the pricing page directly. Worth adding a signup prompt to the launch post.

Visitors

48,210

+12.4%

Pageviews

121,880

+8.1%

Bounce rate

41.3%

−3.2%

Top countries

United States19,420
Germany8,630
United Kingdom6,270
India4,810

In every report

Nine sections. Zero setup.

A plain-language AI summary of what changed and why, above the numbers
Visitors, pageviews, sessions and bounce rate, each against the previous period
Top pages and entry pages
Referrers, channels and UTM campaigns
Countries, devices and browsers
Conversion goals and their rates
Custom events, with revenue where you send it
SEO audit scores and what changed since the last run
Core Web Vitals for mobile and desktop

One send

Traffic and SEO, in the same email.

A report is not two attachments from two tools. Audit scores and what moved since the last run sit in the same email as the visitor numbers, because the person reading it wants one answer about how the site is doing — not a reconciliation exercise.

What the SEO audit checks

FAQ

Common questions.

Yes — that is what the feature is for. A recipient needs no account and occupies no seat. They receive the email, read the headline numbers and open the attached spreadsheet if they want the detail.
Two or three sentences at the top of the email explaining what changed over the period, the most likely reason for it, and one thing worth doing. It is written by a language model reading only your own figures from that report, and it is labelled as an AI summary so recipients know it is interpretation rather than measurement. It is on by default and can be switched off per report.
Only the figures already in that report — the headline numbers and the top breakdowns — are sent to the model that writes the paragraph. No raw visitor records, nothing from other workspaces, and nothing that identifies an individual visitor. Turning the AI summary off for a report means nothing from it is sent at all.
XLSX, readable by Excel, Numbers, LibreOffice and Google Sheets. Each dimension gets its own sheet rather than one flat dump, so a client can sort and pivot without cleaning the file first.
Daily, weekly or monthly. Each report has its own schedule, so a daily pulse for one site and a monthly summary for another can run side by side from the same workspace.
Yes. Audit scores, what changed since the previous run, and Core Web Vitals for mobile and desktop sit in the same report as the traffic numbers — which is the point of having both in one tool.
Pause it. Recipients, sections and schedule are all kept, and resuming picks up exactly where it left off.

Works with

Better together.

Set one up in a couple of minutes.

Scheduled reports are included on every plan, including the free tier. Pick a site, a rhythm and a recipient list, and send yourself a test copy first.

Start free Read the docs

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