Quantalog vs Google Analytics
A cookieless, real-time Google Analytics alternative with built-in SEO audits. No consent banner, no data sampling, no 24-hour reporting delay — and every visitor counted, not just the ones who accept cookies.
Most teams leave Google Analytics for one of three reasons: the consent banner costs them a third of their data, GA4's interface takes a course to learn, or their legal team asked where the data goes. This page is the honest comparison for anyone in that position.
Quantalog vs Google Analytics, point by point
| What you are comparing | Quantalog | Google Analytics |
|---|---|---|
| Consent banner requiredQuantalog | No. Nothing is stored in the browser, so there is no cookie to ask permission for. | Yes in the EU and UK. GA4 sets identifiers, so a cookie banner is required before it may run. |
| Visitors actually countedQuantalog | All of them. There is no banner to decline. | Only those who accept. Declines and blockers are missing from the report. |
| Reporting delayQuantalog | Live. Events appear in the dashboard as they happen. | Realtime view is live; standard reports are typically processed over 24-48 hours. |
| Data samplingQuantalog | None. Every event is stored and queried. | GA4 applies sampling and cardinality limits to large or complex explorations. |
| Script weightQuantalog | Under 1 KB, loaded async. | The gtag.js bundle is roughly two orders of magnitude larger. |
| SEO audits and Lighthouse scoresQuantalog | Built in. Audit any tracked page, with broken-link and structured-data checks in the same dashboard. | Not included. Search Console and PageSpeed Insights are separate products. |
| Funnels, cohorts and custom eventsBoth | Included on every plan, including free. | Included. GA4's exploration reports cover funnels and cohorts. |
| Ad platform attributionGoogle Analytics | Not offered. UTM campaigns are tracked; ad spend is not imported. | Native Google Ads integration with modelled attribution. |
| Give analytics to your own customersQuantalog | Multi-tenant Platform API — provision a project per customer and read their stats back into your product. | Not a supported use case. |
| PriceBoth | Free to 10k pageviews a month, then usage-based. | Free, with GA360 for enterprise volume. |
When Google Analytics is the better choice
Stay on Google Analytics if you depend on Google Ads conversion imports, BigQuery export, or attribution modelling across paid channels. Quantalog does not do ad-platform attribution, and no privacy-first tool does it as well as the ad platform itself.
Common questions
- Is Quantalog a drop-in replacement for Google Analytics?
- For traffic, acquisition, events and conversions, yes — you swap one script tag for another and keep collecting. It is not a replacement if your reporting depends on Google Ads attribution or BigQuery export, neither of which Quantalog provides.
- Does Quantalog need a cookie consent banner?
- No. Quantalog sets no cookies and stores nothing in the browser. Visitors are identified by a rotating daily hash of IP address and user agent, which is discarded and cannot be reversed, so there is no personal data to obtain consent for.
- Why does Google Analytics under-report traffic?
- Two reasons compound. Visitors who decline the consent banner are never measured at all, and content blockers remove the GA script before it runs. The size of the gap depends on your audience, but a technical or EU-heavy readership can hide a large share of real sessions.
- Can I run Quantalog and Google Analytics at the same time?
- Yes, and it is the sensible way to migrate. Both scripts can sit on the page together while you compare a few weeks of numbers before removing one.
Try it against your own traffic
Run Quantalog alongside Google Analytics for a couple of weeks and compare the numbers yourself. The free tier covers 10,000 pageviews a month and needs no card.