Skip to content
Quantalog
Start free
Quantalogvs

Quantalog vs Google Analytics

A cookieless, real-time Google Analytics alternative with built-in SEO audits. No consent banner, no data sampling, no 24-hour reporting delay — and every visitor counted, not just the ones who accept cookies.

Start freeSee the live demo
Or continue with

  • 7

    Points to Quantalog

  • 2

    Tied or neither

  • 1

    Points to Google Analytics

Most teams leave Google Analytics for one of three reasons: the consent banner costs them a third of their data, GA4's interface takes a course to learn, or their legal team asked where the data goes. This page is the honest comparison for anyone in that position.

Measured

The numbers you can check yourself.

Tracking script, gzipped

Quantalog
900 B
Google Analytics
50 KB

Lower is better. Measured from each vendor's own CDN response, gzipped transfer size.

Delay before a visit appears in standard reports

Quantalog
Live
Google Analytics
24 h

Lower is better. Google documents 24-48 hours for standard report processing.

Point by point

Quantalog vs Google Analytics, side by side.

  • Consent banner required

    Quantalog

    Quantalog

    No. Nothing is stored in the browser, so there is no cookie to ask permission for.

    Google Analytics

    Yes in the EU and UK. GA4 sets identifiers, so a cookie banner is required before it may run.

  • Visitors actually counted

    Quantalog

    Quantalog

    All of them. There is no banner to decline.

    Google Analytics

    Only those who accept. Declines and blockers are missing from the report.

  • Reporting delay

    Quantalog

    Quantalog

    Live. Events appear in the dashboard as they happen.

    Google Analytics

    Realtime view is live; standard reports are typically processed over 24-48 hours.

  • Data sampling

    Quantalog

    Quantalog

    None. Every event is stored and queried.

    Google Analytics

    GA4 applies sampling and cardinality limits to large or complex explorations.

  • Script weight

    Quantalog

    Quantalog

    Under 5 KB gzipped, loaded async.

    Google Analytics

    The gtag.js bundle is roughly two orders of magnitude larger.

  • SEO audits and Lighthouse scores

    Quantalog

    Quantalog

    Built in. Audit any tracked page, with broken-link and structured-data checks in the same dashboard.

    Google Analytics

    Not included. Search Console and PageSpeed Insights are separate products.

  • Funnels, cohorts and custom events

    Both

    Quantalog

    Included on every plan, including free.

    Google Analytics

    Included. GA4's exploration reports cover funnels and cohorts.

  • Ad platform attribution

    Google Analytics

    Quantalog

    Not offered. UTM campaigns are tracked; ad spend is not imported.

    Google Analytics

    Native Google Ads integration with modelled attribution.

  • Give analytics to your own customers

    Quantalog

    Quantalog

    Multi-tenant Platform API — provision a project per customer and read their stats back into your product.

    Google Analytics

    Not a supported use case.

  • Price

    Both

    Quantalog

    Free to 10k pageviews a month, then usage-based.

    Google Analytics

    Free, with GA360 for enterprise volume.

In fairness

When Google Analytics is the better choice.

Stay on Google Analytics if you depend on Google Ads conversion imports, BigQuery export, or attribution modelling across paid channels. Quantalog does not do ad-platform attribution, and no privacy-first tool does it as well as the ad platform itself.

FAQ

Common questions.

  • For traffic, acquisition, events and conversions, yes — you swap one script tag for another and keep collecting. It is not a replacement if your reporting depends on Google Ads attribution or BigQuery export, neither of which Quantalog provides.

  • No. Quantalog sets no cookies and stores nothing persistent in the browser. Visitors are counted with a weekly-rotating hash of IP address and user agent, and the IP address itself is discarded, so there is no stored identifier to obtain consent for.

  • Two reasons compound. Visitors who decline the consent banner are never measured at all, and content blockers remove the GA script before it runs. The size of the gap depends on your audience, but a technical or EU-heavy readership can hide a large share of real sessions.

  • Yes, and it is the sensible way to migrate. Both scripts can sit on the page together while you compare a few weeks of numbers before removing one.

More comparisons

View all

Try it against your own traffic.

Run Quantalog alongside Google Analytics for a couple of weeks and compare the numbers yourself. The Free plan needs no card.

Start freeSee the live demo
Or continue with